Privacy policy

 

Privacy Notice
Last Updated: 19 January 2026

At Hammer & Anvil Forging Elite Warriors (“we,” “us,” or “our”), your trust is earned, not taken. We respect your privacy and are committed to protecting your personal data. This Privacy Notice explains how we collect, use, disclose, store, and protect your information when you interact with us, visit or make a purchase from our website www.hammerandanvil.co.uk, or otherwise use our services (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

By accessing or using our website, you agree to the practices described in this Privacy Notice.

Changes to This Privacy Notice

We may refine this Privacy Policy from time to time to reflect the evolution of our practices or to meet operational, legal, or regulatory requirements. Any updated version will be posted on the website, the “Last updated” date will be revised, and we will take all steps required under applicable law.

What and How We Collect and Use Your Personal Information

We collect only what is necessary to operate at an elite standard and deliver our products effectively.

To power the Services, we collect—and have collected over the past 12 months—personal information about you from a range of sources, as detailed below. The type of information we collect depends on how you interact with us.

Beyond the specific uses described below, we may use the information we collect to communicate with you, deliver, maintain, and improve the Services, comply with legal obligations, enforce applicable terms of service, and safeguard the Services, our rights, and the rights of our users or others.

The types of personal information we obtain about you depends on how you interact with our website and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes, or can be associated with you:

  • Contact details including your name, address, phone number, and email

  • Payment and transaction details processed securely via Shopify-approved providers

  • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number

  • Shopping information including order history and preferences

  • Communications with our support team including the information you choose to include in communications with us

Shopify Platform Disclosure

Our store is hosted on Shopify Inc. Shopify provides the e-commerce platform that allows us to sell our products to you.

Your data is stored through Shopify’s data storage, databases, and general Shopify applications. Shopify stores your data on secure servers behind firewalls.

Payments are processed through Shopify’s payment gateways or third-party providers that comply with PCI-DSS (Payment Card Industry Data Security Standard).

For more information, you may review:

  • Shopify Privacy Policy

  • Shopify Data Processing Addendum

Information Collected Automatically

We may also automatically collect certain information about your interaction with the Services ("Usage Data").

Usage Data may include information about:

  • IP address

  • Browser type and device information

  • Information about your network connection

  • Pages visited, actions taken, and time spent

  • Referral source

To do this, we may use:

  • Cookies, pixels, and similar technologies

Information We Obtain from Third Parties

We may receive information about you from third parties, including vendors and service providers that collect information on our behalf.

This may include:

  • Companies that support and operate our website and Services, such as Shopify

  • Payment processing partners who collect and process payment details (including bank account information, credit or debit card details, and billing address) for the purpose of completing transactions, fulfilling orders, and providing the products or services you have requested in accordance with our contract with you

  • When you visit our website, interact with our Services, open or click emails we send, or engage with our advertisements, we or our third-party partners may automatically collect certain information through tracking technologies such as cookies, pixels, web beacons, software development kits, and third-party libraries

Any information we obtain from third parties is handled in accordance with this Privacy Policy.

How We Use Your Information

Your data is used for operational strength, not exploitation.

We use your information to:

  • Process and fulfill orders in order to perform our contract with you

  • Manage payments, shipping, returns, and exchanges. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy

  • Communicate order updates and respond to inquiries. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you according to Art. 6 (1)(f) GDPR

  • Improve website performance and user experience including powering analytics and performance insights

  • Deliver marketing communications (only where permitted). We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our website and other websites. For EEA residents, the legal basis for these data processing activities is our legitimate interest in selling our products, according to Art. 6 (1)(f) GDPR

  • Prevent fraud, abuse, and unauthorised activity. We use personal information to identify, prevent, investigate, and respond to suspected fraudulent, unlawful, or malicious activity. If you create an account or use our Services, you are responsible for maintaining the confidentiality and security of your account credentials. We strongly advise against sharing your username, password, or other access details with any third party. If you suspect that your account has been accessed without authorisation, please notify us immediately. For individuals located in the European Economic Area, these processing activities are carried out on the basis of our legitimate interests in maintaining the security, integrity, and protection of our website and our customers, in accordance with Article 6(1)(f) of the GDPR

  • Comply with legal and regulatory obligations

Cookies

Cookies are small data files placed on your device that help us operate, optimise, and protect our website.

Our e-commerce is powered by Shopify, see https://www.shopify.com/legal/cookies.

We use Cookies to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimise the Services). We may also permit third parties and service providers to use Cookies on our website to better tailor the services, products, and advertising on our website and other websites.

Most browsers automatically accept Cookies by default. But you can manage cookie preferences through:

  • Your browser settings

  • Our cookie consent banner (where legally required)

Disabling cookies may impact site performance or functionality. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

Essential Cookies
Required for core functionality such as:

  • Secure checkout

  • Account login

  • Cart management
    These cannot be disabled

Analytics & Performance Cookies
Used to understand how visitors interact with our site and to improve performance (e.g., Shopify Analytics, Google Analytics)

Marketing & Advertising Cookies
Used to deliver relevant advertising and track campaign performance (e.g., Meta, Google, TikTok)

How We Disclose Your Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment, legitimate business purposes, or other reasons as outlined in this Privacy Policy.

Such circumstances may include:

  • Service providers and vendors performing services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping

  • Business and marketing partners, to provide services or advertise to you. These partners are required to use your information in accordance with their own privacy notices

  • With your consent or at your direction, such as when you request product delivery, use social media widgets, or log in through third-party platforms

  • Within our corporate group or affiliates, where necessary to run our business efficiently and in our legitimate interests

  • In connection with a business transaction, such as a merger, acquisition, or bankruptcy, to comply with legal obligations (including subpoenas, court orders, or similar requests), to enforce our terms of service, or to protect the rights, property, or safety of the Services, our users, or others

Over the past 12 months, we have disclosed personal information and sensitive personal information about users for the purposes outlined above, consistent with “What and How We Collect and Use Your Personal Information” and “How We Disclose Your Personal Information”.

Category of Information

  • Identifiers such as basic contact details and certain order and account information

  • Personal information categories listed in the California Customer Records statute such as basic contact details and certain order and account information

  • Commercial information such as order information, shopping information, and customer support information

  • Internet or other similar network activity, such as Usage Data

  • Geolocation data such as locations determined by an IP address or other technical measures

Categories of Recipients

  • Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers)

  • Business and marketing partners

  • Affiliates

We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.

With your consent, we share personal information for the purpose of engaging in advertising and marketing activities, as follows:

We have “sold” and “shared” (as those terms are defined in applicable law) personal information over the preceding 12 months for the purpose of engaging in advertising and marketing activities, as follows:

Category of Personal Information
Categories of Recipients
Identifiers such as name, e-mail address and phone  number Business and marketing  partners
 Commercial information such as records of products  or services purchased Business and marketing  partners
Usage Data Business and marketing  partners

 

  • Identifiers such as name, e-mail address, and phone number → Business and marketing partners

  • Commercial information such as records of products or services purchased → Business and marketing partners

  • Usage Data → Business and marketing partners

Third Party Websites and Links

Our website may include links to third-party sites. We are not responsible for their privacy practices or content. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.

Any information you share in public or semi-public arenas, including on third-party social networks, may be visible by other users of the Services and/or users of those third-party platforms. Once shared, this information may be accessed, collected, or used by others or by us without limitation, so wield it wisely.

Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Data Security and Retention of Your Information

We retain personal data only for as long as necessary to:

  • Fulfill orders and services

  • Meet legal, accounting, or compliance requirements

  • Resolve disputes and enforce agreements

When no longer required, data is securely deleted or anonymized.

We implement industry-standard technical and organizational measures to protect your data. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

However, no digital transmission or storage system is impenetrable, and absolute security cannot be guaranteed.

Your Rights

Depending on your location and applicable data protection laws, you may have certain rights in relation to your personal information. These rights are not absolute and apply only in specific circumstances, subject to legal, contractual, and operational limitations:

  • Right to Access / Know the personal information that we hold about you, including details relating to the ways in which we use and share your information

  • Right to Delete personal information we maintain about you

  • Right of Correction of inaccurate or incomplete information we have about you

  • Right to request Portability of your personal data

  • Right to Opt out of Sale or Sharing or Targeted Advertising

  • Object to or Request Restriction of Processing your personal data

  • Withdrawal of Consent where processing is based on consent

  • Right to Appeal if we decline to process your request

  • Managing Communication Preferences (unsubscribe from promotional emails; non-promotional emails may still be sent)

You may exercise these rights where available through our Site or by contacting us using the details provided below. Verification of identity may be required. We will respond within applicable legal timeframes.

International Data Transfers

Your personal information may be transferred, stored, and processed outside your country of residence by staff and third-party service providers.

Where required, we use appropriate safeguards such as Standard Contractual Clauses or equivalent UK-authority approved contracts.

Complaints

If you have complaints about how we process your personal information, please contact us first using the contact details below. If you are not satisfied with our response, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

Contact

For privacy-related inquiries or requests, contact:
Hammer & Anvil Forging Elite Warriors
Email: support@hammerandanvil.co.uk